Oh No! Not Another Name Change!

Image by yogesh more from Pixabay

Good afternoon lovelies,

If you’ve been around here for a while now, you’ll know that I’m just notorious for tinkering around with my blog. Something will upset me and, before you know it, it’s time for a change.

One of the things that’s really been bugging me lately was my title “Big, Bold & Bright“. The premise behind it was great, but there’s been a running theme behind a lot of my previous blog names that perhaps isn’t quite so favourable. Let’s take a quick look:-

  • You, Me & A Cup Of Tea – Only lasted a short while before I realise this was also a fashion shop page on Facebook – I didn’t want to be treading on anyone’s toes!
  • Little Dog, Too – I made my name all about Hugo, but then didn’t write very much about him at all. Fail!
  • Ten Shades & Me (if you’ve followed over, thankyou!) – Inspired by our close resemblances to the Fifty Shades franchise. Great for capturing our interests in BDSM, but perhaps not so popular with those who hated the books and movies
  • Big, Bold & Bright – Meant to capture my personality as a disabled person, sounded more like a marketing strategy
  • Wolfie’s Kitten – The enthusiasm lasted all of 48 hours, it felt too possessive and diminishing – abort!

Do you see anything in common? They fail to name me. They fail to name who I am as a first person, as the very person who runs this blog. Whenever I talk to people about my blog, I never tell them that I’m a fashion blogger, or a marketing blogger, or all of the other types of blogging industries out there. This was a personal blog, run by me, a person. and I needed to focus on making my blog name about me, the said person.

If you’ve been around here some time, you’ll know that in the two years that I have been blogging, I have uprooted my whole blog twice and dumped it elsewhere. Readers, I don’t advise that move, it’s a surefire way to piss off an awful lot of your audience and damage the success of your blog in the process. Instead, this time around I focused on paying attention to what worked for other people, and I worked out how to make it work for me.

Something that I’ve noticed from a number of other successful personal bloggers is that their blog name (and maybe even domain, too) are personal to them. It identifies them as a person, rather than a handful of adjectives like Big, Bold & Bright did. It tells you who the person is, not what they might be. Based on that, I had to make sure that my blog name and domain were personal to me. I had to choose something that identified me, but also in the first person, rather than belonging to or with anyone else. Second to that, I had to make sure that whatever I chose, I was confident about it. After all, all of these different domain names were costing me money!

Have you ever heard the expression “shoot for the moon, even if you miss, you’ll land among the stars”? Well, I felt that with Big, Bold & Bright, that simply wasn’t the case. After barely a year, I felt as though I wasn’t living up to those big, bold and bright expectations.

“It feels more like a tooth whitening marketing strategy” I whined, stirring my tea unenthusiastically and trying to read my future in the milk foam bubbles on the surface. Bless him, Mr Wolfie tried to convince me that he liked Big, Bold & Brigh,t but I remained uncertain. Big, Bold & Bright made me sound kind of loud and obnoxious, and in person, I’m actually more of an ambivert. I started out with good intentions, but I’d put too much enthusiasm into it, and just like missing all of the stars, my stats told me that I’d missed the mark of success – by miles.

When I talk about success, it’s important to realise here that fame is not my ultimate objective. As it stands, I quite like that I can walk my dog without being approached for signatures and I love that I can pop to Tesco in my scruffies without the media photographing me; Not being famous definitely has it’s perks. However, I would like my blog to be successful enough that it sees consistent traffic that make my efforts worthwhile, and I felt like dialling back my ambitious title a little bit will help me do just that. I can be a bit hapharzardous when I get my mind set on something, forgive me.

You call yourself Big, Bold Bright but you talk about your love life. You’re not very bright, are you?

That was a criticism that had been going around and around for a while in my head. Nobody had actually said it to me, mind you, it was just Aragog striking up a conversation again. My love, sex & BDSM posts are among some of my most popular and best-read posts, but under the name of Big, Bold & Bright, I’d felt like I was opening myself up to criticism. This was personal, and at the same time, I was trying to help other people in a more detached fashion. I could either do one or the other, but not both.

Or maybe I could?

You see, second to that, I realised that I was putting myself up against all of the other .com websites out there, what hope do I have? Again, I’d gone out with the best intentions, but I was putting myself up against the professionals, the psychologists, the psychiatrists, the very people who went to medical school. There are companies and charities out there with more writers and more resources than little old me, and I had to accept that maybe, just maybe, people would rather talk those agencies about their mental health, and that’s okay. Maybe there are enough free resources now for the people who need them, it’s okay for me to stand back and just be a good friend.

I don’t know everything, and I’ll be the first person to tell you that I don’t. Everything that I share with you is purely from my own experiences or my own opinions, you don’t have to do it and I you don’t have to listen to it, either. At the end of the day, I too am just a person, living a life, learning, living and sharing like all of the other millions of personal bloggers out there. If you want to stick around and learn a thing or two, great and welcome. If not, that’s perfectly cool, too.

The Thoughts & Musings Of Mrs Wolfie has existed before. It was, ironically, the first blog that I ever created, but then got my heart set on success and went about creating something not-so-personal in hopes of making it big out there. When the numbers don’t roll in and your trend lines look rather depressing, you learn the hard way that perhaps you are better off starting small. Let’s not forget, even a skyscraper still needs to have foundations.

I intentionally made myself opt for a .blog extension as a reminder to myself that this is a blog, this is a low-key, low traffic space, and that’s okay. It’s a one (wo)man operation and I don’t have to try and turf out extensive pieces of interesting and informative content everyday. Whatever I want to write about and share, whether it be useful or personal, I’m a personal blogger, and that’s okay. This is my blog.

I will be keeping my signature the same, just because I created it, I like it and can’t really think of anything different to use right now. At the end of the day, it’s heartfelt and I want you to shine wherever you are in the world, I wouldn’t say it otherwise.

But on that note..

Thankyou for listening to me ramble on, thankyou for sticking by me and if you’re one of the poor souls who has been dragged through the “follow me here, follow me there” routine, thankyou for putting up with me. I promise you that, for so long as I don’t have some sudden pivotal awakening for a crazy new business venture, then this personal blog is all me, warts and all.

How To Pick A Blog Name That’s Right For You

One of the greatest things that I have learned from Renard’s World is that, when teaching or sharing, sometimes it’s also useful to provide your audience with a quick take-home of what can be learned from your post. I’m sure that for many these will be self explanatory, but for some newcomers who are considering a domain, here are the basics, combined with a few additional tips:

1. Put You Square In The Middle Of Your Blog

One of the first and biggest mistakes I made was picking a name that wasn’t personal for me. Sooner or later, something feels off and your blog name feels out of sync with who you are. When you pick a name that’s personal to you, your blog is about you, and as you age, your blog will also grow and age with you. By giving it a timeless name, it can be your space to write for as long as you like.

2. Don’t Be In A Rush To Give Your Blog A Name

2. If I could go back and have a little chinwag with my younger self, I would tell her not to rush into creating the blog. Sit down, plan and come up with a bunch of names. Don’t try to be hilarious or cool, it might not be so funny or cool in ten or twenty years time. Instead, again, pick a name that is personal to you.

3. Keep Your Expectations Realistic

Starting out with a .com domain extension feels great. It’s your own website and it feels like you own the internet, it’s all about you! You think of all of the celebrities out there that have .com extensions and now you’re just like them. Hell yeah, it feels great!

But you aren’t. and it doesn’t, and while you have a .com extension that you think puts you on the digital world stage, remember that there are thousands of aspiring bloggers out there, also all thinking, feeling exactly the same thing as you. If you really want one, opt for an extension which is different to all of the others, it’ll help to make your blog more personal and reasonable You can always buy a .com domain later if you ever do go famous!

4. Don’t Buy A Domain Name Until You’re Absolutely Sure

Most .com domains cost $20. It might not seem like a lot now, but it can soon mount up if you chop and change as often as I have done. Akin to my first point, play around with it for a while until you find something that works for you. Don’t be in a rush to buy a domain until you’re absolutely certain it’s the right one for you. Even if you take a few days to decide, most of them will still be there for you when you return.

5. Don’t Restart Your Blog, Improve The Blog You’ve Got

One of the most costly things I did for my blog was to try and split me into two blogs. Not only did I find it expensive, I also found it hard to talk about certain topics like mental health when my mental health and interests in BDSM are so intrinsically linked. In the process that has happened over the past two years, I urged my followers to follow me from one blog to the other, and back again when I converged both of my blogs into one. Your readers are busy people, and they do not appreciate having to work to keep up with you. Some will make the effort, but the harder it is, the more likely they are to give up and let you go, which damages your readership in the long run. Don’t do what I did, if it’s all going a bit wrong, figure out why and work on that instead.

6. But Don’t Fear Change, Either

Without change, we cannot grow. In order to see your blog grow into the success that we all hope we will be someday, we have to realise and accept when things just aren’t working out for us. I knew that my father would be proud of my ambition, but maybe, just maybe, I’d been a bit too ambitious. Yes, it hurts to flap your wings and fall flat on your face, but you won’t learn to fly if you never try again. When you try again, you learn to do things a little different to last time, and that, I believe, is what makes or breaks our success.

7. Above All Else, Remember To Have Fun!

You won’t want to keep blogging if you don’t enjoy the process. If coming up with a blog name is stressing you out, relax and take some time away from it all. Running a blog can be hard work, but nobody is forcing you to start one tonight!

Over to you dear readers, what has been your biggest learning curve when it comes to running your blog? As always, I’ll look forward to your comments.

Until next time.

Be Bold, Be Bright, Be Beautiful,

Helen xx

Leave a Reply